Hi, I'm Beth, I've been a sportswear designer for 15+ years. I love working with established brands and start ups to support with design and product expertise. With experience across performance, outdoor, ski and activewear, I combine technical product knowledge and commercial thinking to create fit for purpose, technically credible product that's built for commercial success.
In a crowded market it's more important than ever to stand out. From blue sky thinking & product innovation to authentic product storytelling, I'm passionate about creating apparel that tells a story, connects to the consumer, and pushes industry standards